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Carbon Black
Los Ángeles, California, EE. UU.
Visit website vmw_carbonblack Apply for this position
Posted 2 weeks ago

Senior Copywriter

Job Description

VMware Carbon Black is looking for an experienced Senior Copywriter to play a significant, hands-on role. You’re a seasoned writer that captures the right audience in the B2B security space with your copywriting. You will have the opportunity to impact an enormous number of programs from technical content promotion to landing page optimization to driving engagement at Carbon Black events. Also a storyteller and narrative architect, you will continue our messaging efforts to increase brand awareness.

 

What You’ll Do:

Write compelling, clear, and high-performing copy to drive ROI across mediums including digital campaigns, website, direct mail, landing and event pages and others

Serve as Carbon Black’s internal copy expert and consult on a variety of programs to transform ideas into attention-grabbing and creative campaigns

Synthesize messaging themes and go-to-market strategies into new assets that resonate with our expert audience

Build a deep understanding of Carbon Black’s marketing programs and ecosystem of assets in order to help connect the best resources for a given campaign

Collaborate closely with product managers, marketers, and creatives to ensure that our product story and messaging is being told in the most effective way

Translate our brand promise into a set of audience-relevant content 

Develop a messaging matrix for internal and external copywriters to use as a guide

Manage and continue evolving Carbon Black’s brand and tone guidelines

Contribute to our account-based marketing initiatives by building and refining content that speaks to specific companies and verticals

Optimize microcopy such as subject lines and landing page CTAs through constant a/b testing

Contribute to longer-form content initiatives like blogs, whitepapers, and one-pagers via editing and review

Present copy performance results and provide training on best-practices

Manage freelance editors & proof-readers

 

What You’ll Bring:

8-10+ years marketing/sales writing experience in a B2B context, preferably with a focus on technical audiences

5+ years creating content for public brands

5+ years in developing with SEO in mind 

BA/BS in English, Communications, or equivalent experience

Demonstrable interest in cybersecurity, capable of producing content covering the full breadth of Carbon Black’s product suite

Basic familiarity with marketing automation tools, Marketo preferred

Comfortable with basic quantitative analysis relating to KPIs and A/B tests

Category : Marketing
Subcategory: Content Development
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: Yes
Posted Date: 2020-04-17

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