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Epsilon
Atlanta, Georgia, EE. UU.
Visit website EpsilonMktg Apply for this position
Posted 1 week ago

Copywriter - Content Strategic

Position Summary:
The Digital Content Strategist sits on the DX Design team and is charged with ensuring the experience we create and design are grounded in a strategy that supports our clients’ business objectives and represent current best practices in digital communication. The Content Strategist can expect to work primarily in the medium of websites but be knowledge in other channels, including email and social.
The Strategist will report to the Director of Content Strategy and work closely with a set of cross-functional teams (Design, UX, Strategy, SEO/SEM, front-end developers) to ensure the web property is optimized from a platform standpoint to host content and design elements in line with the client’s content and buyer’s journey strategy. The Strategist must have an aptitude to leverage and help plan all content elements, including copy, images, interactions and IA. When successfully executing, the Strategist will not only optimize the content strategy of the web in a measurable and operational way, but will work across teams to share content strategy best practices and lessons-learned to bring a more analytical approach to content creation and strategy across other brand campaign channels.

Essential Functions (Duties and Responsibilities):
Web Content Strategy (50%)
• Partner closely with the Epsilon UX and Design teams to devise a web content strategy that aligns with the client’s wider goals and consumer journey--and brings to life our brand commitments while delivering a high-value and relevant web experience for visitors
• Develop web content operational plan to articulate web content objective, strategy and tactics, and develop a dashboard to represent performance against plan
• Partner with Epsilon’s or client’s team of copywriters and visual designers to ensure they understand and are executing on web content strategy in line with plan and in service to program KPIs
• Develop an effective and thoughtful bridging strategy linking our editorial/thought leadership with the consumer’s journey
• Work in close partnership with the Editorial team, Video, Creative Services team, corporate communications/PR, and social to deliver rich content experiences against the brand and buyer’s journey strategy
• Conduct site audits, competitor assessments and best of breed strategic analysis in support of projects
• Review data and analytics to ensure the content is working as hard as it can
• Keep up to date with industry best practices and monitoring content strategy activities for clients
Copywriting (50%)
• Work in close partnership with the Epsilon UX and Design teams to deliver rich content against the brand and buyer’s journey strategy

Education & Experience Required:
• Bachelor’s Degree, ideally an English, marketing or journalism related degree
• Minimum 4 years of professional experience
• 2+ years of experience in strategic copywriting or content strategy
• Previous experience working with enterprise level technology companies and/or retail companies preferred
Knowledge & Skills:
• Creative minded with an ability to conceive interesting ideas for new content
• Familiarity with video and social media platforms
• Ability to create rich content strategy, both as an individual and in collaboration on a DX team
• Experience working collaboratively within a creative team
• Experience converting comprehensive strategic information into client-friendly messaging
• Proven experience producing quality work in fast-paced, deadline-driven environment
• Proven experience managing clients through a workflow
 

Great People, Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

How to apply
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