You are what we call a scumbag copywriter...you love writing a piece of witty copy that sneakily engages a consumer until you have hooked them for life because, through your clever writing and knowledge of marketing, you’ve convinced them that you’re not a brand at all, but in fact their funniest friend. And, everyone loves to buy things from their funniest friend! (Unless your funniest friend happens to work for one of those network marketing beauty brands…)
You are a creative and proactive writer who loves creating marketing-savvy copy in a well-established brand voice. You have a minimum of one year of experience as a copywriter and a thorough understanding of how strategy, copy, and design must work together to sling sunglasses across all digital and print channels. That said, you are also a rebel -- a copy and marketing rule-breaker whose natural instincts align with the goodr brand.
This role requires someone who thrives in a team environment, can apply writing notes with ease, and also enjoys buckling down alone in your wordsmith cave, churning out copy requests that make us LOL. And please, don’t ever use the term LOL unless you actually did LOL. We’re trying to reverse that nonsensical trend. If LOL doesn’t mean LOL anymore, how are we supposed to convey that we LOL’d??? See? Important.
Ohhh, and you MUST have a sense of humor. If you don’t like the tone of this job description, and it didn’t make you chuckle on the inside at least once, this probably isn’t the copywriting job for you.
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