Job description

This position writes informative and descriptive SEO-enhanced copy for product detail pages, search engine targeted pages and other special projects for use on the Bass Pro Shops website. Copywriters also write engaging product copy, headlines, and other descriptive copy for use in Bass Pro Shops’ many catalogs and other print publications.


Copywriters work with Bass Pro Shops’ merchants and marketing specialists to drive and increase traffic to basspro.com helping increase customer flow from Internet search engines and directories sending customer web traffic to the Bass Pro Shops website. This position works closely with merchants to present a quality and complete description of the product, as well as working with the rest of the Internet Production team to ensure a complete representation of the product on the finished web page.


This position also works closely with the Print Production teams, writing and editing product copy, headlines and descriptive copy to ensure an authoritative voice and quality presentation of products in Bass Pro Shops’ various catalogs, digital catalogs, tabs and other print channels.


Copywriters also assist with continuous efforts to improve production processes and efficiency, working with merchants, proofreaders, IT, leadership and other teams.


This position will work with all levels of associates including Production Supervisor, Merchandising Staff, Product Vendors, Internet marketing and Performance Analysts, Marketing Managers, and Internet Product Coordinators.


POSITION RESPONSIBILITY:


1. Work with merchandiser(s), product vendors and Internet Production staff to create and develop descriptive and SEO-enhanced text for product pages and other pages on basspro.com.


2. Work with merchandiser(s), product vendors and Print Production staff to create and develop descriptive product copy, headlines, and other copy for Bass Pro Shops’ multiple print productions.


3. Conduct research as required to obtain pertinent product/service information.


4. Assess search keywords and adjust text by its ability to produce results.


5. Special projects as assigned.


POSITION EXPERIENCE:

1. Four year degree in English, technical writing or writing-oriented field.

2. Experience in a writing-focused position.

3. 3-5 year experience in a similar capacity involving working with teams to coordinate and carry out diverse activities and projects.

4. Above average interpersonal and communication skills, verbal and written are a must.

5. Experience in communicating effectively with all levels of internal and external associates.

6. Above average problem solving skills.

7. Well organized with an above average attention to detail.

8. Experience in planning ahead with ability to prioritize multiple projects.

9. Good project follow-up skills.

10. Multi-task and able to balance competing priorities and tight deadlines.

11. Marketing/merchandising vision a plus.

12. Understanding and/or experience in outdoor sporting activities in hunting, fishing and camping is important.

13. Will be required to provide portfolio examples of writing style.

 

How to apply

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