Job Profile and Objectives
Write, edit, and create content in a dynamic retail environment that resonates with customer needs and clearly articulates how we can help solve those needs. The Copywriter is responsible for bringing the brands to life through spirited storytelling, delivering on the brand identity and vision of Easy Eyecare.
Duties & Responsibilities
- Write original, clear, and motivating copy for online and offline marketing inclusive of Social, Digital, Website, Print, OOH and Sales Collateral.
- Be curious, a trend spotter, in-tune with consumer mindset, pop culture, advertising best practice and the competitive optical landscape.
- “Gets” the customer - develops a deep understanding of their needs, desires, viewpoint to capture their attention and begin a credible dialogue (B2C & B2B).
- Bring the products to life, creating personalities that connect with customer lifestyles.
- Collaborate across business functions and within internal departments (primarily marketing) to deliver effective content and align with the business strategy.
- Plan and execute content marketing strategy to drive customer engagement, traffic and leads that deliver sales and customer retention.
- Edit and proofread marketing materials to ensure brand consistency and tone of voice.
- Contribute in the development of the Editorial Social Calendar.
- Recommend and test copy to continuously refine our messaging for best results.
- Ensure compliance with law (e.g. copyright and data protection).
- Identify tools and/or content sourcing platforms as needed.
Education & Experience
- Bachelor\'s Degree in Communications, Journalism, English or a related field
- 5-6 years copywriting experience or in a similar role
- Social media experience
- Experience with both brand and promotional content
- Agency or Retail background preferred
Skills & Requirements
- Excellent written and verbal communication skills
- Articulate and expressive
- Collaborative/Team player
- Ability to develop content that provokes engagement - drives action
- Strong leadership qualities
How to apply
Click the link below 👇🏻
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