About Klick Health
Klick Health is the world’s largest independent, full-service marketing agency and commercialization partner for life sciences. For over two decades, Klick has been laser focused on developing, launching, and supporting life sciences brands to maximize their full market potential. Klick has been named Agency of the Year six times over the last eight years by the industry’s leading publications. For the latest updates, follow Klick Health on Twitter: @klickhealth.
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About Our Creative Craft
The Creative team features an incredible array of experienced, fearless, smart visionaries, capable in all media and technologies, and united by a common goal: to build brands that solve a human need. It requires hard work, a healthy dose of imagination, and a passion for craft to make work that stands out in the world.We’ve got super-smart, friendly, and caring people who put their hearts and souls into the clever work that they create for our clients in order to deliver thoughtful creative messaging to the patients they serve. And the best part? We have a ton of fun while doing it.
Reports to Copy Supervisor or Group Copy Supervisor
Role Summary and Expectations
The Copywriter is responsible for researching, creating, and writing copy for creative concepts from draft stage through final copy with their art partner and acting as a drug information specialist; while also assisting senior creatives on larger, more complex projects. They ensure that work adheres to client’s marketing strategies and objectives, meeting deadlines within budgets on client projects. In this role, the Copywriter must acquire a solid understanding of Klick Health departmental procedures, such as: routing, usage rights of stock and images for layout as well as other internal procedures and solutions practiced by our creative craft.
Understands the creative brief and the role it plays in creative development and client management
Develops understanding of audience needs (e.g., physicians, patients, sales reps) and targets copy and changes voices to appropriately meet them
Develops medical knowledge in therapeutic areas of primary accounts
Contributes innovative ideas appropriate to the client’s marketing strategy that challenge the status quo
Able to defend strengths of existing concepts while remaining open to input and further explorations
Proactively anticipates and solves creative problems
Maintains quality control by adhering to agency process, American Medical Association (AMA) style, client preferred referencing and annotation styles throughout all phases of campaign execution
Oversees creation of concept roughs and layouts for client and able to present them to senior creative team members
Works on multiple projects simultaneously and delivers on client expectations and meets objectives consistently
Accurate and timely billable hour input via scheduler/daily pulse
Understands how budgets and schedules are developed
Communicates with team members at all times regarding deadlines, revisions, quality control and new work
Course corrects in a way that is most beneficial to the client
Creates moments of 'wow' that clients remember
Keeps up to date on industry trends and shares knowledge with internal teams
Explores and incorporates continuous learning on the Cs and Ps of the business; company, customer, competition, product, price, promotion, place, and performance) and how these impact Klick's client work
Must be able to demonstrate effective oral and written communications skills
Strong interpersonal and collaboration skills
Ability to work well within a team setting
Working knowledge of product challenges in relation to overall market
Computer proficiency; solid knowledge of word text programs
Bachelor’s Degree in Advertising/Marketing, Communications, Writing or related discipline preferred
Internship in marketing/advertising and/or 1+ year business experience preferred
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