Posted 3 weeks ago

Conceptual Copywriter

The role


Kindred is a group of 11 brands which together, form one of the World's largest online gaming businesses. We've 1500 employees, spread across 15 international offices and have the stated aspiration of being the best online gaming business across all markets. 


Kindred have recently developed our own in-house agency to suport the business with the significant volume of creative content required by our marketing and wider teams.  We always looking at ways to improve our marketing output and as our Conceptual Copywriter, you'll contribute greatly towards this.  Experience working on TV campaigns is crucial, as is a solid understanding of integrated campaigns, digital formats and social platforms.


You'll report in to our Creative Director, so proactivity and flexibility in your approach to solving problems is essential – as well as a sense of fun, friendship and fairness.


Key accountabilities for this role


  • Development of conceptual ideas for advertising & promotional campaigns
  • Pitching ideas to internal clients
  • Ensuring consistency in tonality across all brands
  • Excellent eye for grammar
  • Ability to liase well with our team of international copywriters
  • Being involved in the development of brand communications and any creative material required by marketing and commercial teams
  • Ensuring the brand values, for Kindred brands, are tonally represented across all media and all channels in the strongest way
  • Being proactive – ability to use your initiative and add value


We're looking for someone with the following skills, knowledge and experience


  • An endless source of ideas
  • Outstanding communication skills
  • Ability to think laterally to resolve issues
  • Comfortable interacting directly with clients and senior leadership
  • A proven track record of creating TV-based advertising campaigns at both brand and tactical level
  • A strong understanding of brand development and multichannel marketing concepts
  • Excellent negotiation skills
  • Self-motivated and ableto work on their own
  • Personal Leadership: Responsible for driving own results
  • Team player: Ability to inspire and influence. Able to negotiate cross-functionally


Education / Qualifications / Professional Certificates


  • Educated to degree level in relevant discipline


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

How to apply
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Click the link below 👇🏻

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