Job description


  • Write and edit copy supporting all marketing activities for Under Armour's Brand and eCommerce Teams
  • Craft compelling product descriptions and supporting content to drive sales across retail and digital channels
  • Partner with marketing, UX, and creative teams to help create out-of-the box digital experiences for cutting-edge digital products, including UX and creative content for UA’s eCommerce personalized product suite (UA App, ArmourBox, UA ICON)
  • Express Under Armour's Brand Voice across all outputs and media
  • Support Brand positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for all marketing vehicles 
  • Work with Copy Director, Designers, UX Designers, Developers, and Art Directors to create monthly merchandising stories that grab consumers' attention and convert into sales
  • Have an intimate, personal understanding of global sports and culture in men’s, women’s, and/or youth categories      
  • Build and maintain strong working relationships with internal and external partners
  • Manage projects and step up to lead cross-functional teams of people (internal and external) when needed
  • Have a firm understanding of search engine optimization and SEO keyword principles to aid in natural and paid search efforts

  • Become an advocate for the Under Armour brand and an expert on our products—translate that understanding into concepts and actionable sales material for UA Brand House, UA Factory House, and
  • Support a test-and-learn environment by ideating on those opportunities and creating messaging that is A/B tested for efficacy and impact
  • Collaborate with teams in multiple offices/locations using enterprise-level project management tools


  • Bachelor’s Degree
  • Minimum of 1-3 years of marketing communications and writing/content development experience
  • Experience writing copy across digital channels (beyond blog posts) is a MUST, and experience with retail/e-commerce is a strong plus
  • Desire to be a major part of a growing team responsible for protecting/advancing the Under Armour Brand
  • Ability to think strategically and manage many tasks at once and deliver high-quality output every time, on time
  • Excellent leadership, organization, and collaboration skills
  • Excellent verbal, written, communication, and presentation skills                     
  • Microsoft Office and Mac platform proficiency
  • Samples of work submitted with your resume and salary history [Examples: Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)—portfolio should showcase more than blog posts or social posts]

How to apply

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